I was a junior editor for the Creator’s Collective Edition Magazine. A physical publication made for students, by students in order to showcase their artistic and creative efforts.


WHO IS THE CREATORS COLLECTIVE?

Digital design has taken a massive step into the spotlight in recent years. It seems like everywhere you look there's new people joining the industry and promoting their own personal brands and portfolios. Looking around, it's not hard to feel overwhelmed about making your own design voice heard in a very concentrated market. That's where we try to help.

The Creators Collective is an organization created by GBDA students for GBDA students. We aim to provide students with a platform to express and present their creative work and build their own creative platforms. The Creators Collective has a wide variety of initiatives and content channels to help designers showcase their work and develop an audience for themselves, with The Edition being at the forefront of these efforts.

WHAT IS THE EDITION?

Originally developed as a fold-out brochure called Demo125, The Edition is a publication created with the sole intent to provide GBDa students with a platform to showcase their creative talents and build connections in the design world. We hope to build a strong neutral platform which aspiring designers can use and make their own.

WHY PRINT?

The Internet has become aggressively oversaturated nowadays and the only way to get your message out there is by doing something different. We felt that taking The Edition back to a physical print publication was the best way to differentiate ourselves and establish our quality and platform throughout the University of Waterloo.

TIMELINE

  • 4 months per Edition publication

TOOLS

  • Adobe Indesign

  • Adobe Illustrator

  • Adobe Photoshop

  • Figma


1. THEME + INITIAL BRAINSTORMING DUMP

Every Edition is made based on a central theme. Once we decide on the theme for the Edition, we begin brainstorming. Starting off the visual identity development with an initial idea dump is a great way to create a pool of sources which can then be whittled down to create a visual identity that the entire team is happy with.

2. VISUAL IDENTITY + DESIGN GUIDELINE

After we have established and refined our ideas, we work together to refine the visual identity of the Edition and create a design guideline to follow.

3. DELEGATION + DESIGN

Each member is delegated a specific page range with chosen work to design off of and then we get to designing the publication. Once all the design is done and looked over, we submit the digital version to the other departments of the Creators Collective team and we send it out for printing to distribute across campus.

Read the Editions here!

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Branding Project